The world’s dwindling resources, including cotton often sourced in questionable circumstances, are used to manufacture millions of T-shirts, many of which will quickly end up in landfill. Now there’s another way. An award-winning UK-based online software platform is using modern technologies like AI to make circular fashion stylish and open source.
If the sight of racks and racks of cheap, sparkly dresses failed to put you in the party mood this festive season, you’re not alone. UK shoppers spent about £3.5bn on clothing for the 2018 party season, some on garments costing less than a G&T.
There’s a growing understanding among the most prominent brands that the traditional linear business model, based as it is on constant consumption of natural resources and sales driven by built-in obsolescence, is not sustainable.