Fashion-conscious women turning their backs on the wasteful throwaway culture engendered by cheap, fast fashion retailers may be turning to rental as a way of changing up their everyday looks. Market analyst Mintel found 57% of UK fashion shoppers trying to shop more sustainably in August 2019 than […]
Animal-awareness was listed among the top 10 global consumer trends for 2019 in a report by independent market researchers Euromonitor International. Compiled using data from industry, global consumer surveys, expert polls and trade interviews, the document annually reviews fast-moving trends, changing consumer priorities and how shifting consumer behaviour […]
If the sight of racks and racks of cheap, sparkly dresses failed to put you in the party mood this festive season, you’re not alone. Britons buy more new clothes than any country in Europe, and the amount is rising. UK shoppers spent about £3.5bn on clothing for […]
Responsible fashionistas are already cutting back on dry cleaning and washing their everyday clothes at 30°C. We thought it worth taking a closer look at the ethics of that washday. Choosing the best available detergent, and reconsidering how you use it, can make a huge difference. A […]
Fashion is now the second biggest polluter in the world. Our fast fashion mentality is having a devastating impact on the environment, with 350,000 tonnes of clothing a year added to landfill in the UK alone. Shoppers no longer have to wait half a year for a new seasonal […]
Where can consumers find your products? Consumers can find and buy our products throughout the UK: Our website which can also help them locate a friendly convenient retailer; Páramo Brand Stores in London (Marylebone), the Lake District (Keswick) and our own home town of Wadhurst in East Sussex; […]
A new study of the fashion industry has found that while some large brands are now making reasonable efforts to make their supply chains more transparent, many fall short. Three years after the Rana Plaza garment factory collapse in Bangladesh, too many still seem to have little control, […]
Sustainable Fashion, Eco-Beauty, & Going Green
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Luxury which respects both people and the planet
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