Is clothing rental taking over from cheap ‘disposable’ fashion?

Fashion-conscious women turning their backs on the wasteful throwaway culture engendered by cheap, fast fashion retailers may be turning to rental as a way of changing up their everyday looks. Market analyst Mintel found 57% of UK fashion shoppers trying to shop more sustainably. More than half have also either rented clothing or are considering … Continue reading Is clothing rental taking over from cheap ‘disposable’ fashion?

Is the tide turning against fast fashion ?

If the sight of racks and racks of cheap, sparkly dresses failed to put you in the party mood this festive season, you're not alone. UK shoppers spent about £3.5bn on clothing for the 2018 party season, some on garments costing less than a G&T. Millions of these are already in landfill. Britons buy more … Continue reading Is the tide turning against fast fashion ?

Is veganism the new normal?

Greggs' quorn 'sausage' roll may have offended Piers Morgan, but for others it signalled a new era. The Vegan Society reports a fourfold increase in the number of UK vegans since 2014, from 150,000 to 600,000. 42% of those switched in 2018. In November, Waitrose analysed millions of its own customer transactions, and polled 2,000 … Continue reading Is veganism the new normal?

Go vegan – it’s good for you and great for the planet!

Whether you've just resolved to give up meat for the 2018 new year, or have been avoiding all animal products for years now, it does no harm to review the benefits of veganism, both to you and the planet. Four million people in the UK, 7.3 million in the US, and 1.3 million in Canada are now … Continue reading Go vegan – it’s good for you and great for the planet!

How dirty is your laundry?

Responsible fashionistas are already cutting back on dry cleaning and washing their everyday clothes at 30°C. We thought it worth taking a closer look at the ethics of that washday. Choosing the best available detergent, and reconsidering how you use it, can make a huge difference. A 2009 Defra study recommends using concentrated bottled liquid … Continue reading How dirty is your laundry?

Why fashion needs to slow down

Fashion is now the second biggest polluter in the world. Our fast fashion mentality is having a devastating impact on the environment, with 350,000 tonnes of clothing a year added to landfill in the UK alone. Shoppers no longer have to wait half a year for a new seasonal look. Instead, financially focused retailers are cashing … Continue reading Why fashion needs to slow down