The Chouinard family is transferring its ownership of Patagonia to the Holdfast Collective and the Patagonia Purpose Trust, both created to facilitate what appears to be an entirely new business model.
The Chouinard family is transferring its ownership of Patagonia to the Holdfast Collective and the Patagonia Purpose Trust, both created to facilitate what appears to be an entirely new business model.
Deeper Luxury 